About Kane
Kane, better known as The Tasteless Baker, is an Amazon Best Selling Cookbook Author, Delicious Recipe Developer and a Powerhouse of a Content Creator.
Kane has built a social media audience of over 2.1M across Instagram and TikTok through his home baking videos, that are as provocative as they are mouth-watering. His “tasteless” language has proven an effective ingredient in engaging his followers and creating a loyal community who follow along to watch his simple and tasty recipes. Kane uses his wicked sense of humour as a way of helping people escape from “the stressful events of the world” and in the hopes of getting more people into baking.
Meet & Greet
Kane met fans and signed copies of his cookbook, "Good F*cking Dough: 60 Easy-To-Bake Recipes from the World's Most Tasteless Baker" at Dymocks Sydney City – a special moment celebrating his debut release.
GABO 2024
Kane caught up with Rachel Khoo for a delicious chat about all things baking – passion, creativity, and buttery layers included.
GABO 2024
Kane was invited to showcase his skills on The Great Australian Bake Off, cooking up a storm alongside some of the country’s best bakers.
TTB Launch
Kane launched his signature apron and garment line, The Tasteless Baker, combining functionality with his signature flair for food and fashion.
Cookbook
Kane shot the promotional campaign for his debut cookbook "Good F*cking Dough", capturing the bold, unfiltered spirit behind his recipes.
Cookbook
Kane shot the promotional campaign for his debut cookbook "Good F*cking Dough" at Harry Hartog, capturing the bold essence of his baking style in a setting that celebrates storytelling.
Madrid, Spain
Kane took his doughnut game global, running a hands-on masterclass for Domestika in Madrid.
TikTok Food
Kane brought the flavour to the TikTok Food Festival with his mouthwatering Turkish Pides – a total crowd favourite!
Nando's x Tasteless Baker
Kane worked closely with Nando's to produce some of the most hilarious and engaging food videos. Watch the video here or click the below to visit the video on Kane's page.
2.1 Million+ Cross Platform Reach
690k Followers on Instagram
Kane has attracted a whopping 690k real followers over the course of 3 years. This continues to grow daily and is continuously updated.
1.1m Followers on TikTok
Kane has attracted an eye-watering following of 1.1 million individuals. The community on TikTok has been there since the inception of his channel.
45.3K Subscribers on Youtube
Kane has increased the content output on Youtube through long-form and short-form media. Great potential for product placement and sponsorship.
1.2% Engagement Rate Instagram
Kane is most active on Instagram through reels, posts, stories and broadcast channels. His audience engages strongly in polls and click-through links.
11.8% Engagement Rate TikTok
TikTok has a great reach potential on TikTok as Kane has had dozens of viral pieces of content that have completely smashed the internet.
327K Followers on Facebook
Highly engaging audience with access to both short-form and long-form content.
60% Male Audience
The majority of Kane's Instagram followers are slightly leaned towards his male community.
57% Male Audience
The majority of Kane's TikTok followers are slightly leaned towards his male community.
118K Followers on Threads
A proven platform for Kane to utilise promotion through links and announcements.
40% Female Audience
The Instagram female audience sets at 40% with a track record of high engagement through likes and comments.
43% Female Audience
The TikTok female audience sets at 40% with a track record of high engagement through likes and comments.
20.1 Million+ TikTok Likes
Kane has amassed over 20.1 million likes on TikTok, reflecting the global love for his bold, unfiltered take on baking.
Sponsorship Packages
Recipe Development
$1,000 + GST (No Social Coverage)
Instagram Story
$1,350 + GST
Instagram Post
$3,000 + GST
Instagram Reel
$4,000 + GST
TikTok Video
$5,000 + GST
Youtube Long Form Insertion
$3,000 + GST for a sponsored video ad insertion (30 sec - 1 min)
All Platforms
$10,000 + GST includes recipe development, filmed, edited and posted across Instagram, TikTok, Facebook and Youtube Shorts.
Event Appearances
$500 + GST (Excluding Travel & Accomodation)
Ambassadorships
POA
All rates are in AUD. Please contact collabs@tastelessbaker.com to confirm currency conversion .